One for All, All in One
DE.CO is a contemporary food hall with 8 unique restaurant concepts and soaring atrium bar, set in the historic DuPont Building in the heart of downtown Wilmington, Delaware. We were approached to name the eatery and create a unifying brand that could stand solidly on its own and also complement the individual stalls housed within. Walking the line between the stately, guilded-age styling of the building and the casual, everyday intent of the eatery’s vibe, we created a bright, bold brand with a contemporary take on art deco relief and modern type with throwback flair. Architecture by PI.KL.
Naming / Brand Identity / Creative Direction / Environmental / Print Collateral