L'appel du Vide
Je Ne Sais Quoi
Creating a wine brand is a wonderful design challenge. For this private label out of Walla Walla, Washington, we wanted to create a verbal and visual identity that was poetic, mysterious and human. The French have a haunting phrase, “L’appel du vide” literally “the call of the void,” to describe that instinctive urge to jump from high places. Et viola!
Identity Design / Brand Naming / Illustration / Packaging Design