Beauty without the B.S. PYT Beauty is a new cosmetics line without the B.S. (bad stuff), launched in the summer of 2018. As the company’s branding partner, we’ve worked closely with the founders to create the brand identity, packaging language and website. To create the brand identity, we developed custom brand colors and, combined with playful language, minimalist graphic elements, and black and white lifestyle photography, crafted a contemporary aesthetic with pops of youthful vibrance. Available this Fall at Ulta Beauty and Anthropologie.